We’ve read that Lance Armstrong is scheduled to do an in-depth, ‘no-holds barred,’ interview with Oprah Winfrey on January 17, 2013.
Here’s a question we’d like Oprah to ask Lance:
Why would you allow your nonprofit organization, the Lance Armstrong Foundation, to persecute and sue small nonprofits for ‘harming the brand LIVEstrong’ by their use of the words BarkStrong, PurrStrong and even, in our case, BreatheStrong (among other nonprofits using ‘strong’)? Many other organizations and companies have attached the word ‘strong’ to another word, with absolutely no damage to LIVEstrong, such as ElderStrong, HerbStrong, HealthStrong, etc.
According to the tax returns of the Lance Armstrong Foundation – the organization’s 990’s which are publicly available – the Lance Armstrong Foundation spent ten cents of every donated dollar on attorneys’ fees. That is a whopping percentage.
We have personal experience with this persecution.
In the situation of the Paul D. Pickens II Research Foundation, we created a ‘deep-breathing for health’ program that we named BreatheStrong. This name was chosen to represent the instantaneous, long-lasting, profound health benefits of deep, full, abdominal breathing. This type of breathing has been proven in the medical and scientific fields to be among the greatest self-administered therapies for maintaining and restoring health.
From our files: “BreatheStrong is a proactive system of self-care, incorporating time-tested deep breathing methods and life-style modifications.”
PDP II Research Foundation spent its donors’ hard-earned dollars on this important, life-changing program. PDP II built a beautiful website (BreatheStrong.org), researched and designed elegant jewelry that would vibrate at self-selected intervals to remind people to take deep breaths, and wrote and printed ‘The Extraordinary Breath’ book to educate the public on a time-proven system of stress relief, health restoration and life-enhancement. Some of our volunteers translated the word BreatheStrong into many languages, and some of our volunteers even helped Donald write a song for this program.
PDP II Research Foundation was accused by the attorneys for the Lance Armstrong Foundation of irrevocably harming the brand LIVEstrong, and told to to immediately abandon its trademark for the BreatheStrong vibrating jewelry, to delete the website BreatheStrong.org, and to cease and desist in all of our activities pertaining to helping the public maintain and regain their health through the BreatheStrong program.
We fought this unfair attack for as long as we could. Through the attorney PDP II Research Foundation was forced to hire, we explained that the target demographic for BreatheStrong were people in all walks of life, in all stages of health; healthy people as well as those who were dealing with ANY and ALL illnesses and diseases. Deep breathing techniques benefit everyone in the world, not just people with cancer.
After two years, when our organization could no longer afford to defend itself against the attorneys of the multi-million dollar Lance Armstrong Foundation, we sadly abandoned the BreatheStrong program.
Not long afterwards, deep breathing methods and techniques could be found on the Lance Armstrong Foundation website.
Although the Lance Armstrong Foundation succeeded in bullying this small health education nonprofit (that has had immense global impact) into shutting down a vital public health program, our spirits were uncrushed and we immediately morphed the program into The Extraordinary Breath.
PDP II Research Foundation released a free digital eBook, The Extraordinary Breath, which features the One Part Breath from the larger version of The Extraordinary Breath book. This free digital eBook has been translated into seven other languages, with more languages coming.
PDP II Research Foundation has also sponsored ‘The World Takes a Breath Day,’ an annual global health event with worldwide participation, millions breathing the Extraordinary Breath (intentional breathing for love, compassion, health, tolerance, joy and peace). December 12, 2012, was the third annual The World Takes a Breath Day.
You can visit http://www.ExtraordinaryBreath.com to see how not even one of the largest organizations in the country could keep PDP II Research Foundation from flourishing and growing in its mission to improve the health our global community.